AMERICA FEVER
America Fever is an ongoing staged narrative photo series that intersects Korean cultural and historical elements with mythologies of the American West in an exploration of Korean American immigrant experiences in the 1970s. The title refers to citizens in postwar Korea who, inspired by the image of American culture, desired to immigrate to the US for a better life. These staged scenes reflect the luster and romance of an American West coming out of the Hollywood age.
JULTAGI
Jultagi, a traditional Korean tightrope walking performance accompanied by witty dialogue, serves as a metaphor for the immigrant experience.
Location: Salton Sea
Producer: Ashley Lee
Talent: Audrey Min, Charles Choi
Set Designer: Steven Hong
Hair and Makeup: Alanna Fennell
Custom Hanbok: Lee Hwa Wedding
1st Photo Asst: Jaebin Cha
2nd Photo Asst: Christian Gordon
BTS Video: Lianne Liew
Storyboards: Ashley Miryo
THE LOVERS
Many Koreans in the post-war era were inspired to move to the US because of presentations of an American way of life, involving pop culture, fast cars and fashion. Here, a young couple, newly immigrated to the United States, enjoys a taste of an idealized vision of Americana.
Location: Malibu, California
Producer: Ashley Lee
Producer Asst: Sunny Park
Talent: Nelson Liu, Emily Koh
Wardrobe Styling: Alexandria Montague
Wardrobe Asst: Jessica Irene
Grooming: Carla Perez
1st Photo Asst: Jaebin Cha
2nd Photo Asst: Christian Gordon
BTS Video: Lianne Liew
Storyboards: Ashley Miryo
ROSE OF SHARON
The national flower of South Korea - 무궁화 ‘mugunghwa’ - is renowned for its beauty and resilience. It is also known as the Rose of Sharon, which in Biblical allusions point to its ability to bloom in the desert. The woman arising from the hibiscus references the Birth of Venus, symbolizing the arrival of Korean immigrants into a harsh land to begin their new life.
The modernized hanbok indicate a desire to transform while holding onto the vestiges of tradition, while the bottari (bundle of items) indicate the weight of the past that has to be brought into this new world.
Creative/Photographer @hahnbo
Production Design: Victoria Foraker
Talent: Hae Jin Lee, Jae Won
Makeup: Daphne Chantell
Hair: Desiree
Wardrobe: Dennis Kim
Photo Assistant:Jaebin Cha
Hanbok: Lee Hwa Wedding
Bottari: Nossi Bojagi
THE BIKERS
Inspired by rebellious motorcycle gangs like the Hells Angels, this image portrays a group of young bikers out for a day of fun in the outskirts of Los Angeles.
Location: Angeles National Forest
Producer: Ashley Lee
Talent: Nelson Liu, April Kim, David Chang, Willy Choi, Josh Lee
Wardrobe Styling: Alexandria Montague
Wardrobe Asst: Vivian Hicks, Jessica Irene
Grooming: Carla Perez
1st Photo Asst: Jaebin Cha
2nd Photo Asst: Sydney Nomura
BTS Video: Lianne Liew
JUMP ROPE
During the Korean War, many American soldiers married Korean women and bore children. Mixed children were often ostracized by both Koreans and Americans. This image shows an interracial family jumping rope, symbolizing hope and better days for the next generation.
Location: Vasquez Rocks
Producer: Ashley Lee
Talent: Phoebe Yoo, Paul Lewis, Alexes, Alex
Wardrobe Styling: Emanuel Hahn
Hair and Makeup: Jordan Nguyen
1st Photo Asst: Jaebin Cha
BTS Video: Lianne Liew